Pioneers of Influence Propagation in Social Networks

With the growing importance of corporate viral marketing campaigns on online social networks, the interest in studies of influence propagation through networks is higher than ever. In a viral marketing campaign, a firm initially targets a small set of pioneers and hopes that they would influence a sizeable fraction of the population by diffusion of influence through the network. In general, any marketing campaign might fail to go viral in the first try. As such, it would be useful to have some guide to evaluate the effectiveness of the campaign and judge whether it is worthy of further resources, and in case the campaign has potential, how to hit upon a good pioneer who can make the campaign go viral. In this paper, we present a diffusion model developed by enriching the generalized random graph (a.k.a. configuration model) to provide insight into these questions. We offer the intuition behind the results on this model, rigorously proved in Blaszczyszyn & Gaurav(2013), and illustrate them here by taking examples of random networks having prototypical degree distributions - Poisson degree distribution, which is commonly used as a kind of benchmark, and Power Law degree distribution, which is normally used to approximate the real-world networks. On these networks, the members are assumed to have varying attitudes towards propagating the information. We analyze three cases, in particular - (1) Bernoulli transmissions, when a member influences each of its friend with probability p; (2) Node percolation, when a member influences all its friends with probability p and none with probability 1-p; (3) Coupon-collector transmissions, when a member randomly selects one of his friends K times with replacement. We assume that the configuration model is the closest approximation of a large online social network, when the information available about the network is very limited. The key insight offered by this study from a firm's perspective is regarding how to evaluate the effectiveness of a marketing campaign and do cost-benefit analysis by collecting relevant statistical data from the pioneers it selects. The campaign evaluation criterion is informed by the observation that if the parameters of the underlying network and the campaign effectiveness are such that the campaign can indeed reach a significant fraction of the population, then the set of good pioneers also forms a significant fraction of the population. Therefore, in such a case, the firms can even adopt the naive strategy of repeatedly picking and targeting some number of pioneers at random from the population. With this strategy, the probability of them picking a good pioneer will increase geometrically fast with the number of tries

SINR-based k-coverage probability in cellular networks with arbitrary shadowing

We give numerically tractable, explicit integral expressions for the distribution of the signal-to-interference-and-noise-ratio (SINR) experienced by a typical user in the down-link channel from the k-th strongest base stations of a cellular network modelled by Poisson point process on the plane. Our signal propagation-loss model comprises of a power-law path-loss function with arbitrarily distributed shadowing, independent across all base stations, with and without Rayleigh fading. Our results are valid in the whole domain of SINR, in particular for SINR<1, where one observes multiple coverage. In this latter aspect our paper complements previous studies reported in [Dhillon et al. JSAC 2012]

Using Poisson processes to model lattice cellular networks

An almost ubiquitous assumption made in the stochastic-analytic study of the quality of service in cellular networks is Poisson distribution of base stations. It is usually justified by various irregularities in the real placement of base stations, which ideally should form the hexagonal pattern. We provide a different and rigorous argument justifying the Poisson assumption under sufficiently strong log-normal shadowing observed in the network, in the evaluation of a natural class of the typical-user service-characteristics including its SINR. Namely, we present a Poisson-convergence result for a broad range of stationary (including lattice) networks subject to log-normal shadowing of increasing variance. We show also for the Poisson model that the distribution of all these characteristics does not depend on the particular form of the additional fading distribution. Our approach involves a mapping of 2D network model to 1D image of it "perceived" by the typical user. For this image we prove our convergence result and the invariance of the Poisson limit with respect to the distribution of the additional shadowing or fading. Moreover, we present some new results for Poisson model allowing one to calculate the distribution function of the SINR in its whole domain. We use them to study and optimize the mean energy efficiency in cellular networks

Wireless networks appear Poissonian due to strong shadowing

Geographic locations of cellular base stations sometimes can be well fitted with spatial homogeneous Poisson point processes. In this paper we make a complementary observation: In the presence of the log-normal shadowing of sufficiently high variance, the statistics of the propagation loss of a single user with respect to different network stations are invariant with respect to their geographic positioning, whether regular or not, for a wide class of empirically homogeneous networks. Even in perfectly hexagonal case they appear as though they were realized in a Poisson network model, i.e., form an inhomogeneous Poisson point process on the positive half-line with a power-law density characterized by the path-loss exponent. At the same time, the conditional distances to the corresponding base stations, given their observed propagation losses, become independent and log-normally distributed, which can be seen as a decoupling between the real and model geometry. The result applies also to Suzuki (Rayleigh-log-normal) propagation model. We use Kolmogorov-Smirnov test to empirically study the quality of the Poisson approximation and use it to build a linear-regression method for the statistical estimation of the value of the path-loss exponent

SINR in wireless networks and the two-parameter Poisson-Dirichlet process

International audienceStochastic geometry models of wireless networks based on Poisson point processes are increasingly being developed with a focus on studying various signal-to-interference-plus-noise ratio (SINR) values. We show that the SINR values experienced by a typical user with respect to different base stations of a Poissonian cellular network are related to a specific instance of the so-called two-parameter Poisson-Dirichlet process. This process has many interesting properties as well as applications in various fields. We give examples of several results proved for this process that are of immediate or potential interest in the development of analytic tools for cellular networks. Some of them simplify or are akin to certain results that are recently being developed in wireless networks literature. By doing this we hope to motivate further research and use of Poisson-Dirichlet processes in this new setting

Search for dark matter produced in association with bottom or top quarks in √s = 13 TeV pp collisions with the ATLAS detector

A search for weakly interacting massive particle dark matter produced in association with bottom or top quarks is presented. Final states containing third-generation quarks and miss- ing transverse momentum are considered. The analysis uses 36.1 fb−1 of proton–proton collision data recorded by the ATLAS experiment at √s = 13 TeV in 2015 and 2016. No significant excess of events above the estimated backgrounds is observed. The results are in- terpreted in the framework of simplified models of spin-0 dark-matter mediators. For colour- neutral spin-0 mediators produced in association with top quarks and decaying into a pair of dark-matter particles, mediator masses below 50 GeV are excluded assuming a dark-matter candidate mass of 1 GeV and unitary couplings. For scalar and pseudoscalar mediators produced in association with bottom quarks, the search sets limits on the production cross- section of 300 times the predicted rate for mediators with masses between 10 and 50 GeV and assuming a dark-matter mass of 1 GeV and unitary coupling. Constraints on colour- charged scalar simplified models are also presented. Assuming a dark-matter particle mass of 35 GeV, mediator particles with mass below 1.1 TeV are excluded for couplings yielding a dark-matter relic density consistent with measurements